Personalization
Over production causes unnecessary waste product that overwhelms landfills as well as using precious natural resources. It also hurts the balance sheet of companies – especially adversely impacting startups who cannot afford unnecessary inventory, which stifles innova- tion. But solving this problem has been difficult for many companies because they often don’t have a clear sense of their sales forecast. Direct-to-consumer online sales has helped put companies directly in touch with their customers (verses selling via retail outlets) and has enabled them to track sales, engage customers in loyalty programs, and create products on demand. Key to this formula is the ability to deliver direct to consumer, create unique one-of-a-kind products at scale, and deliver in a timely fashion – all while guaranteeing a great, high-quality consumer experience.
The challenge
This is where PCH has been able to help consumer product companies that have a direct-to-consumer online channel. PCH’s unique design engineering, manufacturing and fulfillment model enables companies to produce unique products (luxury phone, tablet and travel accessories) on demand (personalized products) and to deliver them worldwide within 2 to 4 days.
PCH solution
By partnering with PCH, our customer is able to focus on marketing, creative design and new products, while PCH manages all logistics and provides invaluable visibility into their supply chain operations, which helps them avoid overproduction. Via PCH’s proprietary software, Our customer knows where their product is from the moment it is ordered (and made on demand at PCH) to the moment it is delivered to their customer.
Although we are fully aware of the environmental impact of air shipments of these products, we endeavor to negate this impact by reducing excess inventory leading to significant reduction in manufacturing and supply chain carbon emissions.
Huge proportions of returned products end up in landfill, along with the reality that majority of plastics are not recyclable. This leads us to a position that limiting production to precisely meet demand is a critical problem to solve, PCH is using Life Cycle Analysis technologies to accurately calculate the environmental impact of products we develop, and drive decisions that minimize overall negative environmental impact.
The result
Our customer has utilized PCH’s end-to-end, intelligent supply chain orchestration platform since 2016. Our customer only makes products that are already sold to individual customers, reducing unnecessary waste and saving valuable resources. And because the products are personalized, they are less likely to be returned.