PRESS RELEASE | JUNE 2019
San Francisco Design Week Partners with Artist Adrien Rovero and PCH to Unveil “Shore” - A Community-Focused Installation at Pier 27

San Francisco Design Week (SFDW) has partnered with Swiss artist Adrien Rovero and global product development company PCH to design and create “Shore,” an interactive installation that celebrates this year’s SFDW theme of “community” at the Design Hub at Pier 27 (June 20-21).

The striking installation co-exists within the lofty public space, offering a welcoming community meeting point to bring visitors together at the heart of the facility.

Modules, a playful and adaptable seating

Within a central area occupying approximately 2,000 sq. feet, the installation features 120 “Dolos” vibrant blue modules forming playful inflatable two-sided seats that can easily flip in different directions to create an inviting community gathering space. The Dolos shape was inspired by giant concrete blocks designed in the 1960s by engineer Eric Mowbray Merrifield as seashore erosion protection.

“I wanted to create playful and unconventional seating that is not a stool, chair or bench. It is in-between. The modules are two-sided inflatables that are light and easy to manipulate into different seating configurations. The installation reflects a human landscape while providing an unexpected experience,” says Adrien Rovero, Designer.

Based on Rovero’s design intent, PCH engineered a solution by creating prototypes, selecting materials and finding a manufacturer that could deliver high quality structures at the needed quantity, all in just two months.

“It’s been exciting to work with Adrien and SF Design Week on “Shore.” As we do with many of our clients, we engaged at the early concept and design phase to realize this ambitious installation. It was essential to stay true to the design intent, budget requirements, timeline, and sustainability goals. Our biggest challenge was finding a suitable manufacturing source that could make the desired relatively small quantity (120), while meeting the timeframe and quality required. Thanks to our great partners — SF Design Week and Adrien — as well as PCH’s engineering and sourcing teams, we delivered a great result,” says Jon-William Murphy, PCH soft goods developer.

“We’re excited to collaborate with Adrien Rovero and PCH to create a vibrant, dynamic community space in-keeping with this year’s theme of community, one that is both artful and practical. Shore’s overall concept encourages a sense of openness, playfulness and collaboration, while also creating a focal point and public plaza,” says Dawn Zidonis, Executive Director of San Francisco Design Week.

About Adrien Rovero

Born in 1981, Adrien Rovero holds a Masters in Industrial Design from the ECAL/University of art and design Lausanne Switzerland. Active in the realms of furniture, lighting and exhibition design, he opened his studio in Renens in 2006.

He conceives objects for such high-end brand stores as Hermes, Pfister, Droog Design, Campeggi, Nanoo, Tectona and the Cristallerie Saint-Louis. His pieces are on display in renowned galleries, including the Galerie Kreo (Paris), Libby Sellers (London), and the Galerie Ormond (Geneva).

His exhibition design clients include such institutions as the Centre Pompidou (Paris), the Grand-Hornu Images (Belgium), the Manufacture de Sevres (France), the mudac (Lausanne) and the Villa Noailles (France).

Installation of 120 Dolos modules that make up the Shore installation by artist Adrien Rovero

Adrien Rovero’s work is rooted in his keen observation of the details and needs of his surroundings. This inspires highly inventive designs, as uncluttered as they are effective, and comprising a formal vocabulary built up out of assemblage, repurposing and shifting around shapes, materials, references and purposes. The Centre Georges Pompidou (Paris), the Grand-Hornu Images (Belgium) and the mudac (Lausanne) have acquired works by this young designer to add to their collections.

About SF Design Week

The Future Started Here – Launched in 2006, San Francisco Design Week (SFDW) is an essential week-long regional festival that showcases the unique intersection of ideas, design, business & entrepreneurism that makes the Bay Area the birthplace of the future.

Now a global phenomenon, San Francisco’s international success is born from a historically free-spirited entrepreneurialism, coupled with the imaginative vision of contemporary design and state-of-the-art technology. Pioneers of new ways of looking at the world, nimble Bay Area start-ups are now among the world’s most influential design-led companies, producing products, services and experiences that profoundly influence the daily lives of billions of people globally.

Through approximately 350 events, SFDW celebrates this spirit of newness by providing approximately 45,000 attendees unique access to exhibitions and conversations with the designers who are shaping the future — from architecture to fashion, product design to digital services, and everything in between.

San Francisco Design Week is a community event led by a team of advisors and a core committee which represents the diversity of design disciplines in the Bay Area. SFDW is organized by AIGA San Francisco, the professional association for design in partnership with IDSA, Center for Architecture + Design, AIA, SFFAMA, SEGD, SDN, IxDA, local consulates, design universities, neighborhood associations and museums.

For further information visit SFDesignWeekFacebookInstagram, and Twitter

2019 San Francisco Design Week CommUNITY campaign by Mucho.