PRESS RELEASE | MAY 2015PCH sponsors wearable tech night at Silicon Valley Fashion Week?
PCH is sponsoring the Wearable Tech show at the first ever Silicon Valley Fashion Week?
Created by Betabrand, the three-day event running from May 12-14 merges tech and fashion in a way only Silicon Valley can.
Each night will feature a different theme reflecting the culture of Silicon Valley. The first night, Electric Motion, was an exploration of technology and fashion in the world of commuting and workwear. Tonight, Wearable Tech night will be a showcase of the best and brightest (literally and figuratively) in wearable clothing. Silicon Valley Fashion Week? will conclude with Crowdfunded Fashion, an evening dedicated to projects created thanks to the wisdom of the crowds.
“Fashion must lead the way in the next generation of wearable devices,” said PCH founder and CEO Liam Casey. “It is only when fashion, design and tech come together that wearables will be embraced by mainstream consumers.”
PCH designs custom product solutions for many of the world’s most popular wearable tech brands. The company is deeply rooted in design and fashion, dating back to founder Liam Casey’s work in the fashion industry prior to starting PCH.
“New wearable tech products and companies pop up every month in Silicon Valley,” said Chris Lindland, Founder and CEO of Betabrand. “Betabrand is thrilled provide a runway for all the makers, hackers and designers who are fusing technology and fashion.”
Wearable Tech night will feature two companies from PCH’s hardware accelerator, Highway1. Ultra-thin, always-on customizable fashion cuff bracelets from Looksee will be showcased on the runway. And in an act that only Silicon Valley could dream of, models will briefly be replaced by current Highway1 participant Game of Drones flying clothing across the runway. A list of other designers and tech to be featured in Silicon Valley Fashion Week? can be found here.