PCH Hosts Spring 2015 Highway1 Demo Day

PCH hosted more than 250 investors, mentors and industry leaders to see the latest in Internet of Things (IoT) hardware products

Fewer than 5 percent of applicants were accepted into the Spring 2015 class, which featured companies from around the world, including India, the U.S., Ireland and the Netherlands. This class was also the best funded, raising a cumulative $4 million prior to joining the program. Products demonstrated today ranged from health diagnostic devices to combat drones and a cloud-connected weather station for farming.

Demo Day is the culmination of an immersive, four-month program designed to take the companies from prototype to manufacture-ready products. Startups gain access to an extensive network of mentors, a unique classroom curriculum, mechanical and electronic engineering lab space and office space. The curriculum is an intense immersion into how to scale a hardware business, which includes product design and engineering support, supply chain management, manufacturing and logistics, marketing and retail.


“Our fourth class of hardware startups came in with much hype, and they have not disappointed. These eleven companies have dedicated the last four months to refining their prototype, learning how to make products that are not only on time and on budget, but well designed with the consumer experience considered throughout the entire process.”

Brady Forrest, VP, Highway1

The program also includes a 10-day trip to Shenzhen, China, to learn first-hand about building a global manufacturing and supply chain network. Highway1 invests $50,000 of seed money into each company in exchange for a 4–7 percent equity stake.

Liam Casey, Founder & CEO of PCH speaking at Demo Day

Liam Casey, founder and chief executive officer of PCH said: “Silicon Valley has a tradition of funding new ideas with tremendous opportunity. Investors are seeing that innovation in hardware is gaining critical mass and cannot be ignored any longer. It is PCH’s job to de-risk investment in hardware, accelerating how products are made and get to market. Just like some of our past graduates, I expect members of this class to have a big impact in the market.”

Highway1 has graduated 45 hardware companies in four classes spanning the Internet of Things (IoT) product spectrum, including companies such as DropRinglyPodoCue and Navdy. Highway1 graduate companies have raised more than $50 million in funding to date, with several products already available at retail, including in the Apple Store.

Highway1 is the subject of an upcoming docu-series television show, The Bazillion Dollar Club. Set to air on the Syfy Channel in the Fall of 2015, the show follows three companies from the Spring 2015 Highway1 class, as well as three recent graduates from the 500 Startups accelerator program.


Brady Forrest


Spinn Coffee

Game of Drones

The Spring 2015 Demo Day included presentations from the following 11 companies:


Ayda is empowering women during their fertility journey. The company’s first product is a wearable fertility tracker, worn only during sleep, that enables women to effortlessly identify when they are most fertile so they can maximize their chances of conceiving naturally. The Ayda fertility tracker is a seamless, non-invasive experience, automatically logging biometric data during sleep to a connected app on an easy to use platform. Ayda removes the burden associated with fertility tracking, providing women and couples with actionable data and peace of mind.


Chronos transforms your watch into a fully connected timepiece. With Chronos, consumers get all the functionality of today’s best wearable technology, without sacrificing their style. Chronos is discreet, attaching to the back of any watch with micro-suction, adding custom notifications, health tracking and other smart features to the watch you already wear.

Current Labs

Current Labs uses connected sensors and simple interfaces to facilitate the monitoring and optimization of water-based ecosystems such as aquariums, aquaponics and aquaculture. FishBit, Current Labs’ first product, helps aquarium owners take better care of their fish through water quality data, actionable insights and disaster prevention.

Twitter: @GetFishBit


FarmHub is leading the data revolution in modern farming. FarmHub makes efficient, precision agriculture possible with the most accurate weather data available, collected from a local weather station on your farm, seamlessly integrated with the cloud for real time decision-making. Rooted in the open source agriculture tech movement, FarmHub’s cloud data is available through an open API for direct integration with other agriculture data management tools. FarmHub gives agriculture producers the weather data they need to maximize harvest yield.

Game of Drones

Game of Drones, the drone sports company, is creating a worldwide platform for beginners and experts alike to compete in drone competitions and sports leagues through groundbreaking hardware, software and community. The Game of Drones second generation drone, FST (Flow State Tantrum), combines their infamous indestructible design with the best pilot training tools available in a personal drone. In an industry first, the FST radio controller will come equipped with a five-lesson flight school, live video streaming and a 3D flight simulator directly integrated. The indestructible airframe reduces repair times and the risk of damaging expensive electronics, encouraging more people to fly, especially beginners. Even more exciting, FST features direct integration with the large Game of Drones online community for immediate streaming of flight videos, race results, leaderboard updates and battle achievements.


LensBricks is making the world’s smartest consumer imaging technology. VidalifeTM, the company’s first product, is a smart home camera which allows users to capture authentic, spontaneous moments – the Big Little Moments – that often make our fondest memories. Vidalife combines a number of sensors with advanced audio and visual recognition software to effortlessly and automatically identify the moments worth remembering in everyday life. Never miss a Big Little Moment with loved ones again. Even more, Vidalife places you in the moment so that you are part of the action rather than behind the camera. Simply turn on Vidalife and let the memories unfold.


Lully, a Y Combinator and venture-backed startup, is improving sleep for all ages. The company’s first product, the Lully Sleep Guardian, prevents night terrors before they occur, allowing both child and parent to sleep through the night. Night terrors affect 1.5 million children every year in the U.S. Using a small device placed under the mattress, the Sleep Guardian learns your child’s sleep pattern and recognizes when they are entering an unhealthy state of sleep, a precursor to night terrors. The Sleep Guardian then uses gentle vibrations to keep the child healthily asleep. Parents can track their child’s sleep through the connected Lully app. Lully is the result of research conducted at Stanford University’s Biodesign Fellowship.

Twitter: @LullySleep

Sereneti Kitchen

Sereneti Kitchen is bringing home cooked meals to those without the know-how, time, or ability to cook for themselves. The company’s first products are Cooki, a robotic cooking appliance that prepares single-pot meals with fresh ingredients and Foodi, an app ecosystem of recipes. Trays of fresh ingredients are packaged in a meal kit and delivered to a consumer’s home, where it can be stored until time to eat. When ready, the ingredient trays are placed into Cooki, the corresponding recipe is selected on Foodi and activated with the touch of a single button. Foodi will alert the user when their meal is hot and ready.

Twitter: @SerenetiKitchen


Shade is a medical device company enabling the 1.5 million lupus patients in the U.S. to live a normal life. As prevalent in the U.S. as type 1 diabetes, lupus is a severe and debilitating autoimmune disease with symptoms triggered by ultraviolet (UV) exposure. Shade is a small and elegant device that attaches to the outside of a patient’s clothing and measures UV radiation with an accuracy previously accessible only with expensive, cumbersome, laboratory-class equipment. By monitoring exposure through a mobile application, patients using Shade can prevent problems before they arise and venture back outdoors with confidence. Spun out of the Jacobs Technion-Cornell Institute, Shade is partnering with Weill-Cornell University for clinical trials this year. Shade will later expand to patients suffering from skin cancer, the most common form of cancer in the U.S.


Spinn is redefining the coffee industry with a one of a kind in-home brewing experience. Employing patented centrifugal brewing technology, Spinn uses fresh beans to brew delicious, café quality espresso, Americano, French Press or drip style coffee at the push of a button. An online marketplace integrated with the brewer through a mobile app connects customers to local coffee roasters, automatically replenishing beans and loading the roaster’s recipes to the coffee maker to ensure the coffee is brewed as the roaster intended. Even more, Spinn eliminates the wasteful and expensive pods required by other single serve machines.

Twitter: @spinncoffee


Transformair is the world’s most powerful air purifier, creating healthy indoor spaces. Transformair’s patented core purification technology is derived from the world-renowned research conducted in solar technology by founder Yogi Goswami, Ph.D. Transformair completely destroys 100 percent of all common indoor air pollutants, including bacteria, mold, viruses, volatile organic chemicals and other airborne allergens, most on the first pass through the purifier. This is a paradigm shift compared to the industry standard, HEPA filters, which merely trap some pollutants on the surface of the filter where they continue to survive. The device can be controlled remotely through a mobile app.

To learn more watch the video here.