PRESS RELEASE | OCTOBER 2012PCH announces major partnership with Intuitive Automata
PCH International is delighted to announce a major partnership with Intuitive Automata, as part of its Accelerator program.
The partnership will allow Intuitive Automata to use PCH’s world-class services to design, manufacture and ship Autom™, (the healthcare robot coach) around the world. The PCH Accelerator program offers Autom™ the same supply chain management services that are used by the world’s top brands and will help the company to cater for huge consumer demand.
Autom™ is a personal lifestyle and healthcare robot coach that is designed to learn about each user and adapt to them and their needs over time. No two conversations with Autom™ are alike and the more it learns about the individual user, the more it customises the feedback advice to keep the individual motivated.
Autom™ brings a personal element to distinguish itself from the multitude of healthcare and weight loss apps and programs currently on the market. Liam Casey, CEO of PCH International, commented on the partnership announcement:
“PCH Accelerator brings the most innovative hardware products to market quickly and we believe these companies are the Fortune 500s of the future. We have been exploring the new consumer robotics market and have found a perfect opportunity in helping Intuitive Automata scale and bring Autom™ to market. Dr Cory Kidd, Founder and CEO of Intuitive, has the vision and energy to make Autom™ a common device in every home and we are delighted to partner with him to make his vision a reality.”
Dr. Cory Kidd, Founder and CEO of Intuitive Automata, said: “We are excited to be working with a world-class organization that will help us bring Autom™ to life in a new era of consumer robotic products. With a decade of research and development behind us, we wanted the right partner, one we knew we could count on to deliver a high-quality product to our customers, we are fortunate to have found this and more in PCH.”
“We are working together to bring our Autom™ weight loss coach to market and expect this to be the beginning of a long relationship delivering new interactive robots to help people worldwide better manage many aspects of their own healthcare.”
Dr. Cory Kidd, Founder and CEO of Intuitive Automata
Research by Dr. Kidd combines insights from the fields of technology, the social sciences, and medicine to understand in detail how humans interact with robots. The research has shown that robots create a more powerful and long-lasting relationship with the user than a mobile phone app or a computer.
This becomes extremely important when the goal is to sustain engagement over long periods of time in order to sustain behavioral change, such as with exercise and weight loss.
People interacting with Autom™ were much more likely to stick with their diet for longer. In a randomised, controlled study, (as part of Dr. Kidd’s research), people using Autom™ stuck with their diet for much longer than people who had a computer-based application or a paper log.
Autom™ is available for pre-orders online and will retail for USD199 plus a subscription of USD19. More details available here.
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