PCH and Highway1 showcase 12 hardware startups at demo day

PCH and Highway1 announced today their third “Demo Day,” which will take place on December 9th, 2014, at an invitation-only event in San Francisco.

At Demo Day, Highway1 graduate companies introduce their teams and products to an audience of investors, influencers and design professionals. The current batch of 12 Highway1 startups has been through a four-month course designed to take them from prototype to manufacture-ready products.

Brady Forrest, VP of Highway1

PCH provides all Highway1 companies with access to its significant expertise in product development and supply chain management, inclusive of a 10-day immersion in Shenzhen, China where the companies learn first-hand the nuances of hardware manufacturing and global distribution. The companies also receive an initial monetary investment of $50K and access to a mentor network of experienced industry leaders.

Founded in 2013, Highway1 is led by Brady Forrest, a technology evangelist with unparalleled experience opening doors to makers, entrepreneurs, and inventors looking to launch new products. Highway1 supports hardware entrepreneurs and helps them develop from teams to companies, and from prototypes to productsSince its inception, Highway1 has graduated 35 hardware companies (counting the current class). These comprise companies such as: CueRingly, and Drop, among others that span the IoT product spectrum from smart home appliances and fashion wearables, to robotics and health diagnostics.

“The curriculum at Highway1 helps entrepreneurs refine their prototypes into products that are well considered,” said VP of Highway1 Brady Forrest. “We emphasize product design, product brand, and the consumer experience, as well as the nuts and bolts of how to get products made on budget and on time. These companies have worked hard to get where they are today, and are ready to take on investment.”

Two additional companies – Highway1 alum, Navdy, which graduated from Highway1 in Spring 2014, will give an update on its Head Up Display (HUD) technology that projects information from your phone and car as a transparent image that appears to float outside of your windshield – and Roli, will demonstrate its first product, The Seaboard Grand, a new musical instrument that reimagines the piano keyboard.


“As seen from the variety of companies presenting at Demo Day, hardware is a very exciting space for innovation. Our program reduces the risk of investment in hardware by helping startups get to market faster, and by reducing the number of unknowns for investors. Hardware is generating strong returns, and this, in turn, is fueling innovation. We are very proud of these 12 companies graduating from Highway1 today, and look forward to mentoring them as they progress in their goals.”

Liam Casey, Founder and CEO, PCH

Highway1 graduate companies presenting include:


Cargo is unlocking the potential of automotive data by connecting every car on the road to its cloud infrastructure, making it easy for developers to build auto-focused applications and services that make ownership easier, less expensive, safer and more fun.

CoolChip Technologies

CoolChip Technologies is marrying modern electronics with the ability to cool them effectively, solving the computing industry’s multi-billion dollar efficiency problem and offering a significantly better consumer experience across devices.


FishBit is a WiFi-connected set of sensors that pairs with mobile and web applications to help saltwater aquarium owners review historical and real-time readings, receive notifications when levels suddenly change, and obtain recommendations for proactive aquarium maintenance.

Fingertips Labs

Fingertips Labs is designing products that extend human reach to technology, with a focus on the needs of the visually impaired and physically challenged. First in the product line is HALO, the intelligent wearable that implements a completely eyes-free experience over a range of mobile applications using a multi-function rotary dial.


Lagoon finally makes it easy to track home water usage. Using an innovative sensor that easily wraps around a home’s main water line, paired with Lagoon’s free companion app, Lagoon detects and measures water consumption from major point-of-source appliances. Lagoon provides near real-time views on water use, identifying behaviors and appliances that may be wasting water. Now, homeowners can take water-saving action and catch costly leaks before it’s too late. Lagoon believes everyone should be closer to their water.

LookSee Labs

LookSee is a connected bracelet that uses on an always-on flexible display. Using the LookSee app, users can customize their look depending on situation or mood.


Moxxly combines women-centered design with branding and technology to create products that are as elegant as they are functional. Moxxly’s first product is a smart, stylish, and high performing breast pump accessory system that enables today’s mobile mom to pump wherever she is, with her shirt on, while receiving real-time data about her supply.


Switchmate offers the convenience of smart lighting without the drama of rewiring the home. Switchmate’s sleek, retro-fit design snaps onto existing light switches to enable remote control of home lighting, out of the box.


Building10 is developing Peeple: the elegant, compact, and easy-to-use caller ID for the front door. Peep consists of a small camera that attaches to existing peepholes and easily connects to home Wi-Fi to identify, inform, and alert people to any outside presence. Say goodbye to the days of worrying about what time the kids got home, if the package arrived, or if the rental property is secure. Peep sees who’s there when you’re not.


Mashgin is building a kiosk for cafeterias that automatically identifies multiple items within seconds. The kiosk is up to ten times faster than an average cashier, thanks to computer vision and machine learning. Mashgin is working with the world’s largest cafeteria company, Compass Group, to help cafeterias save billions on the checkout process and improve their customers’ overall experience.


JewlieBOTS is a customizable network of open source programmable jewelry aimed at cultivating the interest of teenage girls in engineering and coding. Using basic programming logic, you can create personal alerts and communicate with your friends using lights and slight vibrations. JewlieBOTS allows girls to customize their jewelry and its behavior to reflect unique personalities and friendships.

(Image of Brady Forrest courtesy of GeekWire)