News // Feature - November 2016

PCH Highway1 Holds Seventh Demo Day

Highway1 today held its seventh Demo Day since its inception in December 2013. The Fall 2016 class is the seventh group of startups to participate in the Highway1 program, with companies focused on areas such as AR/VR interaction, action sports, enterprise IoT, athletic recovery, and more.

We are proud of this group of startups who have worked hard over the past four months,” said Brady Forrest. “Most of the companies have already attracted some investment and have customers. They are early in their development, but showing momentum, which is what we like to see during the program.

Brady Forrest - Vice President - Highway1

Highway1 has 74 total alumni companies, including this class, who have raised more than $115 million in venture and crowd funding, and include such companies as Drop, Modbot, Molekule, Navdy, Podo, and Ringly.

Highway1 is now accepting applications to its next class, which will begin in February 2017. The deadline to apply is Nov. 21. For more information, visit:

We are pleased that Highway1 is attracting seasoned entrepreneurs who have already developed working prototypes, have tested their products with customers, and are excited about building great hardware companies,” said PCH Founder and CEO Liam Casey. “At Highway1, we help our startups understand the opportunity of hardware and the pitfalls to avoid, thus making them more attractive to investors.

Liam Casey - Founder and CEO - PCH


Demo Day included presentations from the following seven companies:



Cloudastructure gives enterprises cloud control of their physical infrastructure. By combining access control, video surveillance, temperature, noise, and numerous additional sensors onto one platform, Cloudastructure offers security, scalability, and ease of workflow. Cloudastructure has deployed over 500 units to more than 50 customers across numerous industries, including education, utilities, and manufacturing. With its state-of-the-art product architecture and deep understanding of enterprise physical security challenges, Cloudastructure is well situated to take a leading position in the $50B security market.



Cue is an intelligent, speech-enabled device that provides automated, on-site information and concierge services. Businesses can deploy devices throughout their space; patrons use the device by pressing a button and asking a question or making a request. Businesses spend billions each year training and employing people to respond to the same questions and requests throughout the day. Cue enables businesses to automate simple tasks and spend more time focused on high-value engagements. Our entry point is the $550B hospitality market, with opportunities to expand into property management, retail, museums, information services, and transportation services.



FLO LABS is building the first intelligent assistant for outdoor recreation, streamlining every adventure with curated information and reports. The company’s first product is a connected device and mobile app for surfers that learns their habits and preferences with each session. With the ability to crowdsource realtime reports and make personalized recommendations about when and where to go, and what gear to use, FLO LABS’s connected sensors and intelligent network have the potential to improve the way people plan and experience incredible moments outdoors.



Lampix transforms any surface into a smart surface. It is the foundation of the next generation user experiences in retail, office, gaming, and other environments, bridging the gap between the physical and the digital. Through projection and computer vision, built on an integrated hardware and software platform, we create augmented reality on fixed horizontal surfaces. Content creation on Android based Lampix is simple, relying on well-known programing standards such as HTML5. By addressing the challenging tasks related to Computer Vision and AI, Lampix enables developers to create – within hours – applications and content that reacts to real world objects, movement, and hands.



Ommo is building a 3D position tracking technology with millimeter precision, capable of tracking motion in any direction, without requiring line of sight. Our first product is a glove with built-in sensors that enables users to intuitively interact with virtual worlds with their hands. By allowing complete freedom of movement while tracking, our technology can create truly immersive AR and VR experiences across a wide range of applications.  



Peeq is creating a new market opportunity for capturing video highlights in amateur sports. Using wearable tracker technology, connected mobile phones, and computer vision, our system intelligently captures and automatically edits video into ready to watch highlights. Content is distributed over the cloud directly to any viewing destination, including TV, mobile, or social networks. CATCH THE MOMENT!



RecoverX is transforming the way people recover from injuries. The company’s first product, Element, is the world’s first smartphone-controlled cold and heat pack for athletic and medical recovery. Element optimizes recovery by regulating the precise temperature and time for both cold (50-60°F) and heat (104-113°F) therapies. It operates on a rechargeable battery, allowing users the ability to recover anytime and anywhere. Additionally, the device tracks user data, such as frequency of use and therapy selection, desired by physical therapists and athletic trainers, to improve client injury evaluations and rehabilitation strategies. RecoverX began beta testing with the UCSF Department of Physical Therapy and Rehabilitation Sciences, Stanford Athletic Department, San Francisco 49ers, and the San Jose Earthquakes in October of this year.

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