Liam Casey, CEO and founder of Cork-based supply chain management company PCH International, has been awarded ‘All-Ireland Marketing Champion 2012’ by The Marketing Institute of Ireland.
The All-Ireland Marketing Awards took place in Dublin on Thursday, May 17, 2012 and recognize best practices and excellence in all areas of marketing.
The awards, known in the industry as the “Oscars” of marketing, are an annual honour decided by The Marketing Institute of Ireland, an organization that supports and acknowledges the economic-strengthening contributions and successes of Irish marketing professionals.
The All-Ireland Marketing Champion Award recognizes the top contribution of an Irish brand with effective, successful, and innovative international marketing strategies.
“It’s an honour and a privilege to accept this award. The Marketing Institute of Ireland has done a phenomenal job at promoting professional marketing,” said Mr Casey. “Really successful marketing comes from offering a better customer experience. And the people behind a brand are its greatest assets. I would like to thank my colleagues, our customers, investors and suppliers who have all helped make the PCH story what it is today.”Liam Casey, Founder and CEO, PCH
“PCH International has demonstrated how an Irish company can generate significant success in a vitally important global market, by thinking and acting strategically, and deploying effective international marketing strategies that are creative, disruptive and effective,” the Marketing Institute of Ireland said in a statement.
Past winners include Denis O’Brien (2011), Digicel; Patrick Kennedy (2010), Paddy Power Plc; Feargal Quinn (2009) Superquinn.