News // Latest - November 2015

Fab Launches Creative Director in Residence Program

Appoints Former Vogue Fashion News Editor Emily Holt

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Fab, a vibrant community where people, tastemakers and brands come together to explore, create, buy and sell, announced today the formation of a creative director in residence program, and the appointment of Emily Holt, former Vogue fashion news editor, as the first to serve in this newly created position.

A new creative director will be appointed periodically, giving the Fab community a continuously fresh and distinct perspective.

The creative director in residence will guide the curation of the Fab product assortment, merchandising, style and tone, as well as build tastemaker and brand partnerships.

The creative director will also develop a content strategy to tell the story behind the products on Fab.

To fill the role, Fab will seek out creative visionaries from media, fashion, music, beauty, photography and other creative arts who have a distinct style and wide following.

“Emily is passionate about beautiful and meaningful products and the stories behind them, she brings the ability to curate and tell stories that connect with and inspire people, as well as the experience and understanding of fashion, culture and art that excites the Fab community. Fab is about engaging and inspiring people with the products they love, and delivering a wonderful customer experience. We know that Emily will bring a fresh approach and a sophisticated yet experimental and vibrant style to Fab. We are excited to see the transformation that Emily brings in the coming months, and about how this role evolves over time as we bring new creative directors in residence into Fab.”

Liam Casey, Founder and CEO, PCH
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Emily Holt is an entrepreneur and journalist specializing in fashion, lifestyle and culture.

Most recently she was Fashion News Editor at Vogue in New York for four years, where she covered the ready-to-wear collections in New York, London, Milan and Paris.

Prior to joining Vogue, she edited the society, celebrity and culture pages of Women’s Wear Daily and W.

Her work appears in Vogue, The Wall Street Journal and WSJ, Elle, Yahoo, Glamour, Bon Appetit, Cherry Bombe and C magazine, among other titles.

“I am very excited about this role and working with the Fab team, there is a huge opportunity to go behind the products and to engage and inspire our shoppers who are curious and love to explore. I am looking forward to working with tastemakers and brands to develop limited edition products, and to bring very distinctive, functional and quality-designed products to Fab.”

Emily Holt, Creative Director in Residence, Fab

Emily received her Master’s Degree in journalism from New York University and she currently lives in San Francisco, where, in addition to her role at Fab, she is pursuing her own retail initiative, Hero Shop, which will feature a mix of established designers and West Coast brands.

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