PCH International announces launch of PCH China Direct

The new PCH facility will enable global brands to sell directly into China.

Dublin 7th October - PCH International has today announced the launch of PCH China Direct. The 6,000 sq. m facility in Shenzhen, Southern China will enable global brands to sell customized, personalized accessories and other products directly to the fast-growing Chinese domestic market.

The new facility will employ around 100 people and will have a capacity of approximately 5 million units per year. It has a license for domestic trading, with the ability to trade in RMB and raise Chinese VAT invoices, meaning that PCH clients’ products will be bought, sold and shipped domestically in China. The new facility will offer postponement, configuration and fulfillment services similar to PCH’s export facility, PCH Global Direct.

PCH CEO Liam Casey will be speaking at the Irish Global Economic Forum in Dublin this afternoon and said he is very optimistic about the opportunities available in China, particularly for Irish companies.

“There is a massive appetite in China for foreign brands and the latest consumer electronics brands. PCH China Direct can help our clients service this growing market by using our consumer-driven demand model and supply chain agility. We have 15 years of China expertise, and our export business has grown dramatically. We expect the domestic business will grow very quickly and now we can build on this model to enable our clients to sell directly into China,” said PCH CEO Liam Casey.

“China used to be a place to make cheap products, then it became a cheap place to make products. In our industry today, it’s the most competitive place to make products and is fast becoming the place to sell these products,” concluded Mr Casey.

Chinese consumers are becoming increasingly brand-conscious and spending more on luxury goods, with very high demand for personalization and customization. There are more than 875,000 millionaires in China and the middle class population is estimated to be around 105 million, with the highest income segment reporting a 15% compound annual growth rate from 2000-2009 (source: Blue Book of China’s Commercial Sector 2011). Consumer goods retail sales climbed 18.4% in 2010 and 16.9% from Jan-Aug 2011. (source: HKTDC).

TNS Distribution, which was acquired by PCH in June 2011, has also taken advantage of retail opportunities in Asia and China, and have started providing services to retailers in the Asian market. With new offices in Singapore and Australia, TNS have started offering pan-APAC services to China, Hong Kong, Singapore, Japan and Australia. The first vendor client is Irish fashion designer Orla Kiely and the first products will be shipped this month.

About PCH International

PCH International creates, develops and delivers the world's best technology products for the world's best brands, focusing on the accessories market for eReaders, smartphones and tablets. With more than 1,000 employees spanning four continents, we offer a unique understanding of China, end-to-end integrated supply chain solutions, world-class design and transparent partnerships. Since 1996, we have used our entrepreneurial vision and innovation to disrupt traditional supply chain models.